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Once you create an account, create an about page and post a link for people to subscribe on your social media channels. The publishing process is pretty user friendly. They also have great customer support for new writers.Įach piece of Substack writing is published as a hybrid email/unique article URL and you can also write article posts without sending it as an email. It’s simple, easy to use, easy for readers to share your stories, and effective. This means you can build a captive network of subscribers to share your new artwork, music, sample packs, videos, and anything else you can think of with.Īnd it gives you the opportunity to pair these creations with the words and stories you’re already sharing in other ways on social media.īefore overthinking this, I would just get started and do it. Starting a newsletter, whether you use Substack or a different platform, helps you build a direct connection with your listeners. There’s real beauty and power in that kind of creative control-even if your list starts off with 10 or 15 subscribers and grows slowly.
#PRODUCERS WHO USE REASON HOW TO#
Whether your newsletter articles are 50 words or 500 or 5000, you decide what works best for you and your audience and how to present your art. You, the producer, are in complete control. And you don’t rely on some anonymous curating entity to care about your work and amplify it. You have no editor setting parameters around what you can and can’t do and you have no giant corporate entity controlling what you say or share. The true beauty of newsletters is there’s no set format. Why not copy and paste those words from those tweets into an article that goes straight to your subscriber’s inboxes? You can even embed you IG posts and tweets, something Substack writers do all the time. Many producers that I follow closely on social media already share enough great writing on their Instagram and Twitter feeds to justify a newsletter. Podcasts are already using newsletters to grow their audience and there’s no reason that instrumental producers can’t also use this tool to their advantage. Social media companies come and go, but everyone still checks their email. Starting a newsletter could be an important and largely uncharted form of audience connection for artists/producers/musicians. So, how can instrumental hip-hop producers take back some control from billion dollar tech sociopaths, streaming services, and playlist curators while using their words and their work to their own advantage? It’s dominated by a few giant curating entities and is only truly beneficial for a select few. The playlist ecosystem is also flawed and, from what I’ve seen over the past four years, not very democratic. It’s also easy for valuable art and ideas that creators spontaneously share in these spaces (album artwork, beatmaking videos, photos, etc.) to get lost in the shuffle with no real mechanism for capturing and curating the posts long-term. Even if you build a massive following on Facebook, Instagram, Snapchat, Twitter, etc., that doesn’t necessarily translate to support for your new album or EP.Īll of those platforms are so saturated and crowded that it’s easy for your posts-no matter how clever and/or creative-to get drowned out by algorithms and other people using the platforms. One of the difficulties I see for producers and a lot of modern creators is it’s so hard to cut through the noise when you’re trying to get people to listen online. After penning Monday’s newsletter that addressed some of the mistreatment and erasure of Black producers in the world of instrumental hip-hop, I’ve been thinking about how artists take can take back control of their creativity, their catalogs, and their hard work.